Because processed yields can vary so much based on size of produce and processing method, consider the indicated yields to be approximate values. In addition, weights and approximate yields for canning and freezing of fruits and vegetables in some of the common retail containers are presented for use in retail marketing. Under specific fruit and vegetable crops, retail containers are compared with the more common containers (bushels, lugs, etc.) that are used in the wholesale trade (Tables 2 and 3). Paper and polyethylene, often with handles Some of the more common retail containers are presented in Table 1. The retail marketer has the option of selling his product in small volume containers or by count when scales are unavailable.Ĭontainers available for retail marketing come in a wide range of sizes and materials. However, many of the containers used in the wholesale trade are not practical for direct marketing to consumers who desire fruits and vegetables in small quantities. Retail or direct marketing at farmer's markets, roadside markets, stands and pick-your-own farms is an important and growing method of marketing fresh fruits and vegetables in Georgia.
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